SUCCESS SHOULDN'T COST YOU INNER PEACE
For high-achieving women who look successful on the outside, but are tired of holding everything together.
You've spent years being the strong one.
Always capable. Always responsible. Always putting yourself last.
It doesn't have to stay that way.
Together, we'll uncover the hidden patterns keeping you stuck in stress, overthinking, and self-doubt, so you can lead your life with greater calm and confidence while creating success that feels meaningful and sustainable.
Transformational Coaching: Using informed research-based coaching frameworks introduced by the no.1 coaching school in Australasia
Cultivate Emotional Finess: Learn & Apply well-researched strategies of the Emotional Fitness Formula Program both in professional and personal lives
Work with a passionate, qualified coach, accredited by the no1. coaching school in Australasia & connect with a like-minded community
YOUR COACHING JOURNEY
Our Thrive in Harmony coaching journeys are designed to meet you where you are, whether you're looking to create meaningful change or commit to deep personal transformation. Together, we'll help you reconnect with yourself, navigate life's challenges with greater calm and confidence, and create lasting change from the inside out.
ALIGN
3 Month-Foundation Journey
Create Meaningful Change
ALIGN is a personalised 6-session coaching journey over three months for high-achieving women who are ready to move beyond insight and begin changing the patterns behind their stress, overwhelm and self-doubt.
Together, we will strengthen your self-awareness, explore healthier ways of thinking and responding, and help you approach life’s challenges with greater calm, confidence and intention.
ALIGN may be right for you if you:
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Are ready to create meaningful personal change
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Want to break recurring patterns of stress, overwhelm or self-doubt
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Are willing to reflect, practise and apply new ways of thinking and responding
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Want focused support without committing to a six-month journey
Through ALIGN, you will learn to:
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Recognise the thinking patterns influencing your behaviour
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Strengthen your emotional awareness and resilience
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Build healthier boundaries
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Respond more intentionally rather than reacting automatically
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Apply your learning to real situations in your work and personal life
ALIGN: Build the confidence to respond intentionally.
THRIVE
6 Month-Signature Journey
Deep, Lasting Transformation
THRIVE is my signature 12-session coaching journey over six months for high-achieving women who are committed to deep, lasting change.
Together, we will uncover and reshape the hidden thinking patterns that have kept you stuck in stress, overwhelm and self-doubt. You will have the time, structure and support to practise new responses, integrate healthier habits and create sustainable change across both your professional and personal life.
THRIVE may be right for you if you:
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Feel ready to invest in deep personal growth
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Want lasting change across multiple areas of your life
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Are working through complex or long-standing patterns
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Are committed to reflection, experimentation and consistent practice
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Want to strengthen how you show up at work, in relationships and for yourself
Through THRIVE, you will:
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Become more emotionally resilient
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Feel more grounded under pressure
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Show up more intentionally across different areas of your life
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Develop healthier ways of thinking and responding
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Integrate lasting habits that support sustainable success and well-being
THRIVE: Create lasting transformation from the inside out.
"Before I started coaching with Mai, I was so dissatisfied with the direction of my life and I was stuck trying to please everyone all the time. Once I started coaching with Mai, I started to notice some shifts in my thinking and level of confidence. I started to believe in myself, my self-worth and my work.
Since completing the coaching, I now feel more confident and empowered. I feel I am my own best friend and need to wait for others to see my qualities. I would highly recommend investing in the coaching with Mai if you want to gain tools that you can use personally and professionally so that you can improve all aspects of your life. I am so glad that I invested my time with her."
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NORSHILLA ABBDULA | KUALA LUMPUR, MALAYSIA
HOW YOUR COACHING JOURNEY BEGINS
Every coaching journey begins with understanding yourself.
Rather than asking you to decide which coaching journey is right for you. Thu Mai Coaching will first take the time to understand your unique thinking patterns, current challenges and aspirations. This allows us to recommend the coaching journey that's best suited to where you are today and where you want to go.
STEP ONE
Complete Your Free
Thinking Profile
Begin with the mini Thinking Profile, a free assessment designed to uncover your unique thinking patterns, behavioural preferences and natural strengths.
It provides valuable insights into how you approach challenges, make decisions and respond under pressure, creating a meaningful starting point for our conversation.
STEP TWO
Book Your Complimentary Profile Unpack
In a personalised 45 minute session, we'll explore your Thinking Profile together.
We'll identify the hidden thinking patterns behind your current challenges, celebrate your strengths and clarify the opportunities that will make the biggest difference to your personal and professional life.
STEP THREE
Choose Your Best
Path Forward
Based on everything we've explored together, I'll recommend the coaching journey that's most appropriate for you.
Whether that's ALIGN, THRIVE, or deciding that coaching isn't the right next step at this time, you'll leave with greater clarity about yourself and your best way forward.
"Mai’s dedication & commitment to showing up in the way she does is impressive! Mai certainly has a way with her presence & attention, which is extremely generous & comforting to be around. Through her engaging coaching style, professional, yet warm & caring, Mai has provided me the perfect surroundings for awareness, healing, action & growth to occur. I would not hesitate to recommend Mai’s value and her services to anyone who is seeking transformation & success in your life"
TRISHA INGLIS | SOUTH COAST, NSW, AUTRALIA
TRAINING FOR ORGANISATIONS
Empowering teams and leaders is essential for success in any organization. By implementing proven strategies for effective communication, enhancing performance, and promoting well-being, you can create a thriving work environment. Our approach not only fosters collaboration but also drives individual growth and satisfaction. Together, we can unlock the full potential of your team and remarkable results.
Let’s explore how we can support your organization by booking a strategy call with us.
From Overwhelmed to Empowered
Feeling drained from juggling work and personal life? Our program helps high-achieving professionals manage stress, enhance emotional well-being, improve energy levels, and create sustainable balance for long-term success.
Elevate Your Communication
Struggling with miscommunication or workplace conflicts? We help you decode human behaviors using Extended DISC®, so you can adapt your approach, build stronger connections, and communicate with confidence and empathy.
Emotional Intelligence for Leaders
Leadership is more than strategy—it’s about understanding, motivating, and inspiring others. We equip leaders with EQ skills to manage emotions, enhance communication, and drive team performance.
Building High-Performing Teams
We believe that a high-performing team thrives on trust, collaboration, and clear communication. We provide the tools and strategies to strengthen these pillars—enhancing team dynamics and driving success.
"Children of Vietnam invited Mai to lead a one-day staff retreat. We are very happy with the results.
Mai used the Emotional Cultural Deck and several team-building activities to help our team members explore their emotions in a safe and non-judgmental way. Our team members became more aware of their emotional states and how emotions impact their lives and work. Mai created a clear structure and a safe atmosphere where our team members can listen to each other and discuss organizational culture and values in an honest & supportive way. I strongly recommend Mai to lead retreats and team-building sessions for organizations and groups. Children of Vietnam will continue to work with her to develop training programs to help youth build emotional intelligence"
GIANG-WELLS DANG | EXECUTIVE DIRECTOR, CHILDREN OF VIETNAM
WHY CLIENTS CHOOSE THU MAI COACHING
Many coaching approaches focus on helping you do more such as setting better goals, building new habits, improving productivity or staying accountable.
While these approaches can be valuable, Thu Mai Coaching begins somewhere different.
Rather than starting with what you need to do, I begin with who you are being.
Together, we'll uncover the hidden thinking patterns shaping how you think, feel and respond. By strengthening your inner foundation first, you'll naturally transform how you lead yourself, relate to others and navigate life's challenges.
Because lasting change doesn't come from doing more. It comes from becoming more deeply connected with yourself.
This philosophy shapes every coaching journey at Thu Mai Coaching. Here are five reasons why individuals and organisations choose us:
#1 | Every journey begins with understanding you.
Rather than asking you to choose a coaching programme first, I begin by understanding you.
Every coaching journey at Thu Mai Coaching starts with a complimentary Thinking Profile and a personalised Profile Unpack, helping us uncover your unique thinking patterns, strengths, values and current challenges before recommending the most appropriate pathway forward.
It's an assessment-first approach because meaningful change begins with understanding, not assumptions
#2 | I coach the person, not the model
No single coaching model can fully explain a human being.
Rather than following one fixed methodology, I integrate Behavioural Psychology, Emotional Fitness Formula™, Internal Family Systems (IFS), Meta Dynamics™ frameworks, Extended DISC and other evidence-informed approaches, selecting only what best supports your unique needs.
Because the methodology should serve the person, not the other way around
#3 | Internationally trained. Evidence-informed. Deeply personalized
I am the first Vietnamese coach certified as a Meta Dynamics™ Profiling Tool (MDPT) Profiler by the International Coaching Institute, the No. 1 coaching school in Australasia.
I am also the first coach in Vietnam to introduce the Emotional Fitness Formula™ developed by JP Training (Australia) into life coaching, helping clients strengthen emotional resilience, embrace uncertainty with greater confidence.
I integrate these internationally recognised, evidence-informed approaches alongside Internal Family Systems (IFS), Meta Dynamics™ frameworks, Extended DISC and Behavioral Psychology to better understand the whole person and tailor every coaching journey to the individual.
These approaches don't define my coaching. They matter because they help me look beneath the surface, personalise every coaching journey and support meaningful, lasting change from inside out that goes beyond short-term motivation.
#4 | Coaching designed for real life, not just coaching conversations
Real transformation doesn't happen during a coaching session.
It happens in the conversations you have with yourself, the choices you make each day and the moments when life tests you.
That's why every coaching journey at Thu Mai Coaching includes personalized coaching notes, reflective exercises and practical tools that help you apply your insights between sessions, where meaningful change begins to take shape.
#5 | Creating Lasting Change Beyond Coaching
My goal isn't simply to help you solve today's challenge.
It's to help you develop the awareness, emotional resilience and self-leadership to navigate future challenges long after coaching has ended.
Throughout our journey together, I'll support you with personalized guidance, practical tools, reflective exercises and thoughtful accountability, helping you turn insight into meaningful action between sessions.
Because the true measure of coaching isn't what happens during our conversations.
It's how you show up afterwards, in your work, your relationships and your everyday life.
"I met Ms. Mai at a time when I was lost and overwhelmed by heartbreak and family changes. It was my first time with a life coach, but Ms. Mai immediately created a safe space for me to open up. She was always reassuring and present, and her investment in me was clear. Ms. Mai gave me the tools I needed to navigate through my challenges. She helped me define my values and develop a framework to guide my thinking. This process helped me rediscover myself and reignite my spark.
By the end of our six sessions, I was not only starting to accept myself, my patterns, fears, and insecurities, but I was also excited to create a new future for myself that truly serves me.
If you are feeling lost and need help getting back in touch with yourself, Ms. Mai is the perfect person for you. She's supportive, encouraging, and dedicated, and she'll create a space where you can be your authentic self."
HOANG MINH ANH | HO CHI MINH, VIETNAM
MEET THU MAI
Welcome!
If you're here, there's a good chance you've spent years being the strong one. holding everything together while quietly carrying the weight of stress, overwhelm, or self-doubt.
Hi, I'm Thu Mai, founder of Thu Mai Coaching, a passionate and dedicated Mindset & Emotional Resilience Coach, as well as a Trainer and Facilitator.
Through my one-on-one coaching programs, group coaching, and training workshops, I help high-achieving women break free from stress, overthinking, and self-doubt so they can build emotional resilience, lead their lives with greater confidence, and create success that feels meaningful and sustainable.
Whether you're looking to feel calmer under pressure, overcome the cycle of overwhelm, strengthen your relationships, or simply reconnect with yourself again, I'm here to help you understand the hidden patterns that may be holding you back, so you can move forward with greater clarity, confidence, and inner peace.
I believe there is nothing wrong with you. The patterns that once protected you may now be limiting you. When you begin to understand them, lasting change becomes possible.
I trust this is the beginning of a meaningful journey together, one where you'll discover not only practical tools for lasting change, but also a deeper understanding of yourself.
I look forward to meeting you for a personalised strategy session, where we'll uncover the hidden patterns shaping your thoughts and behaviours, and map out a coaching journey that best supports the life you want to create.
